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Business Intelligence

S ciljem pružanja podrške u procesu donošenja odluka i strateškog planiranja subjekata javnog i privatnog sektora u turističkom gospodarstvu Hrvatske, kontinuirano objavljujemo informacije vezane uz tržišna kretanja i trendove, analize postignutih receptivnih rezultata, kao i rezultate programa tržišnih istraživanja vezanih uz različite segmente turističkog prometa ili poslovanja.

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Current Data

Information on the Course of the Tourist Year

Informacije o tijeku sezone donose pokazatelje ostvarenog turističkog prometa (evidentirane putem sustava eVisitor) u mjesečnim intervalima (uz podatke za pripadajuća kumulativna razdoblja).

Informacija o statističkim pokazateljima turističkog prometa

Informacija o statističkim pokazateljima - prosinac 2025.
PDF 1.09 MB

Turistička statistika - prosinac 2025 PDF

Turistička statistika - prosinac 2025.
PDF 0.31 MB

Turistička statistika - prosinac 2025 XLSX

Turistička statistika - prosinac 2025.
XLSX 0.08 MB
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Market Research Programmes

Research and Analyses of the Tourism Market

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TOMAS surveys

Quantitative studies that use interviews with tourists to collect data on their attitudes and consumer habits. The goal is to better understand the behaviour of tourists in Croatian destinations.

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Tourism in figures

An annual publication of the Ministry of Tourism of the Republic of Croatia that includes general and specific data on tourism. It contains a comprehensive analysis of tourism indicators.

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Analyses of Tourist Traffic

Detailed analyses of tourist traffic, seasonality and accommodation capacities. Thematic areas such as the business operations of tourism entities and tourist movement patterns are also covered.

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Source Markets

Market Profiles and Other Information

The profiles of key source markets for Croatia provide various information relevant for understanding the fundamental characteristics of tourist traffic in the context of a wider range of indicators from the domains of political regulation, the economy, the media landscape, socio-demographic trends, air transport links with Croatia, leisure time organisation (holidays), etc. The profiles are prepared using various standardised data sources, in cooperation with the network of our offices abroad.

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Tourism: An International Interdisciplinary Journal

‘Tourism: An International Interdisciplinary Journal’ is an international scientific and professional journal available in open access with an impressive tradition of publishing articles on matters of contemporary tourism, which has been regularly published since 1953.

The journal focuses particularly on contributions taking a critical approach to existing knowledge and speaks about emerging matters while publishing four types of contributions: original scientific papers, case studies, review articles and brief announcements. The co-publishers of the journal are the Institute for Tourism and the Croatian National Tourist Board.

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